Our story literally starts on the stovetop of my kitchen. I had overheard several fire fighters talking about using smelling salts to wake themselves up when a call comes in during the night and they were in a dead sleep. This got me thinking, I knew caffeine took about 15-20 minutes to hit the brain and start working, but what if I could combine an intense smelling agent that was edible and palatable.
So the research began and fortunately I did not have to rely on anecdotal evidence because there were multiple University-backed research studies that had taken hundreds of scents and compared how each one affected the participants. Furthermore, once the effective scents were identified, the researchers then began to look at performance-enhancing capabilities within specific groups, like athletes, video gamers, students and commuters.